The need to ensure a regular stream of new clients is one which law firms in every part of the country have to consider, and given legal professionals are experts on law, rather than marketing it can mean they do not know how. Thankfully, there are those who do, such as the SEO experts at www.seoperthexperts.com.au who can ensure your law firm’s website gets lots of visitors, who will often become your new clients.
The way they do this is by maximising the amount of online traffic that comes to your website from search engines such as Google, Yahoo, and Bing. This is achieved by implementing an SEO plan which helps ensure that your website appears at the top of the search engines whenever someone types in a search.
This SEO plan will require research, not just with regards to your law firm but also your local competitors, plus it requires a huge amount of knowledge and experience of how the search engines rank websites so that each element of the plan maximises the chances of your website ranking well.
Now, you might already have traffic from online sources via paid advertising, and if you are, then congratulations, Paid advertising can be an effective source of traffic, but it is not the only one, and there are many ways in which SEO traffic is more beneficial as you are about to discover.
Paid Advertising Is An Endless, High Cost Versus SEO Which Has Low Ongoing Costs
While there will obviously be a fee payable to your SEO agency, once your SEO plan has been implemented, the ongoing costs thereafter are minimal. On the other hand, paid advertising requires ongoing, and in some cases never-ending costs to be paid for the clicks and the traffic you are receiving. This is akin to your electricity supply which gets turned off if you do not pay your bill. No ad spend equals no website traffic!
Paid Advertising Benefits Those With The Deepest Pockets, Versus SEO Which Rewards The Best Strategies
In many local sectors and local markets it tends to be the larger companies, and in this case, larger law firms, that are able to sustain a long term paid advertising campaign.
If you were merely doing paid advertising a competitor could also decide to hugely increase their spending to effectively outbid you for clicks and unless you could spend a similarly high amount, they will be getting the vast majority of any paid traffic, not you.
It also means that smaller law firms cannot compete for some of the main keyword searches and never can. SEO evens up the field as it is not the biggest budget that wins, but the most effective SEO strategies and tactics.
Paid Advertising Is One-Off Win Whereas SEO Has Long Term Benefits
With paid advertising, once someone has clicked your paid listing, if you want them to do so again, then you need to pay for that click again. This is one of the biggest benefits of SEO versus paid advertising as once an effective SEO strategy is in place, the benefits of the higher search engine ranking can last for a considerable time, and that means traffic coming to your website over the longer term too.
Even if your competition reacts and tries to use SEO, they are not going to be able to outrank you immediately, and in the meantime, we can implement further SEO optimisation to stay one step ahead of them, and keep your website ranked at the top of the search engines.